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Messaging

Messaging studies help you and your medical communications agency build and implement an optimal product communication.

Prioritize key messages and identify the optimal bundles that motivate a behavioral change among prescribers, purchasers, and users
Determine the appropriate story flow that best communicates your value proposition and positioning
Identify emotional drivers for engagement to help reframe written and visual communications
Customize and tailor the story according to each stakeholder or geographic specificity
Determine the optimal mix of in-person and digital channels for each target audience
Pressure test the suggested messages and overall story in terms of clarity, believability, relevance, and impact

Market landscape

Market Landscape studies aim to understand beliefs and practices

Concept testing

Concept testing evaluates the potential market size for a new product

Patient journey

A patient journey maps the journey of the patient and the role of the stakeholders

Segmentation

Segmentation identifies and describes homogeneous clusters

Pricing

Pricing research estimates your value and calculates the optimum price window

Visual testing

Visual testing determines the visual that best conveys desired product benefits

Detail aid testing

Detail aid testing validates and improves your detail aid and selling script

Advisory boards

Advisory boards typically assemble a group of Key Opinion Leaders

Messaging

Messaging studies help you build and implement an optimal product communication

Recall test

Recall tests evaluate the impact of your product detailing on your brand

ROI evaluation

ROI evaluation calculates the impact of your multi-channel communication

Patient charts

Patient charts observe real-world patient management via anonymized Patient Record Forms

Brand tracker

Brand trackers monitor your brand awareness and execution on the Key Performance Indicators