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We innovate and continuously improve our research methodologies delivering valid, pragmatic, and actionable results.

Each ad-hoc research project is, by definition, one and unique. However, your project should still be supported by tried-and-tested research designs.

We regularly update our research techniques with what the latest digital solutions and artificial intelligence can bring to market research.

Market landscape

Market Landscape studies aim to understand beliefs and practices

Concept testing

Concept testing evaluates the potential market size for a new product

Patient journey

A patient journey maps the journey of the patient and the role of the stakeholders

Segmentation

Segmentation identifies and describes homogeneous clusters

Pricing

Pricing research estimates your value and calculates the optimum price window

Visual testing

Visual testing determines the visual that best conveys desired product benefits

Detail aid testing

Detail aid testing validates and improves your detail aid and selling script

Advisory boards

Advisory boards typically assemble a group of Key Opinion Leaders

Messaging

Messaging studies help you build and implement an optimal product communication

Recall test

Recall tests evaluate the impact of your product detailing on your brand

ROI evaluation

ROI evaluation calculates the impact of your multi-channel communication

Patient charts

Patient charts observe real-world patient management via anonymized Patient Record Forms

Brand tracker

Brand trackers monitor your brand awareness and execution on the Key Performance Indicators

“Beyond methodologies, marketing managers should have only one obsession: the
application of research insights in the action plans and the impact on business. In this way, a
market research agency should become a partner from which we should expect flexibility and
responsiveness.”
Market Research DirectorVaccine BU

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