Home \ Your needs \ Detail aid testing

Detail aid testing

Detail aid testing, also called communication testing, helps you and your medical communications agency validate and improve your paper or digital detail aid and selling script.

Key business objectives

Validate that the overall simulated detailing (i.e. selling script supported by a detail aid) is understood, believable, and motivating
Reveal regulatory-compliant improvements of the detail aid on format, content, and usability (e.g. iPad)
Iteratively improve the selling script, message sequencing, and story flow
Anticipate responses to frequent questions or objections

Find an expert

GET IN TOUCH

Market landscape

Market Landscape studies aim to understand beliefs and practices

Concept testing

Concept testing evaluates the potential market size for a new product

Patient journey

A patient journey maps the journey of the patient and the role of the stakeholders

Segmentation

Segmentation identifies and describes homogeneous clusters

Pricing

Pricing research estimates your value and calculates the optimum price window

Visual testing

Visual testing determines the visual that best conveys desired product benefits

Detail aid testing

Detail aid testing validates and improves your detail aid and selling script

Advisory boards

Advisory boards typically assemble a group of Key Opinion Leaders

Messaging

Messaging studies help you build and implement an optimal product communication

Recall test

Recall tests evaluate the impact of your product detailing on your brand

ROI evaluation

ROI evaluation calculates the impact of your multi-channel communication

Patient charts

Patient charts observe real-world patient management via anonymized Patient Record Forms

Brand tracker

Brand trackers monitor your brand awareness and execution on the Key Performance Indicators