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Advisory boards

Advisory boards typically assemble a group of Key Opinion Leaders (KOLs) or top Principal Investigators (PIs), who can anticipate your future environment and validate your long-term strategy.

Key business objectives

Envision disease management evolution given the current treatments and future pipeline therapies
Anticipate the potential uptake of new therapies, new MoA or novel technologies, and their impact on your future competitive environment
Determine and prioritize the expected patient outcomes that would best leverage your clinical value
Reveal the universe of opportunities in specific disease areas today and in the future

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Market landscape

Market Landscape studies aim to understand beliefs and practices

Concept testing

Concept testing evaluates the potential market size for a new product

Patient journey

A patient journey maps the journey of the patient and the role of the stakeholders

Segmentation

Segmentation identifies and describes homogeneous clusters

Pricing

Pricing research estimates your value and calculates the optimum price window

Visual testing

Visual testing determines the visual that best conveys desired product benefits

Detail aid testing

Detail aid testing validates and improves your detail aid and selling script

Advisory boards

Advisory boards typically assemble a group of Key Opinion Leaders

Messaging

Messaging studies help you build and implement an optimal product communication

Recall test

Recall tests evaluate the impact of your product detailing on your brand

ROI evaluation

ROI evaluation calculates the impact of your multi-channel communication

Patient charts

Patient charts observe real-world patient management via anonymized Patient Record Forms

Brand tracker

Brand trackers monitor your brand awareness and execution on the Key Performance Indicators