A patient journey study maps the stages a patient goes through, from diagnosis to later-line treatments, identifying each step, the key stakeholders, and their roles. It highlights the moods, motivations, and pain points of healthcare providers (HCPs) and patients, helping to uncover leverage points, drivers, and barriers in the journey to reach the next step—and ultimately, your treatment. This study guides marketing investments by targeting the right stakeholders with tailored approaches to meet their specific needs.
